Build Your Knowledge By Attending The Educational Conference At 21CBEC
The Educational Conference at 21CBEC is all about one thing –opportunity. Here, you’ll make new connections, enhance your skills and acquire insights that you can turn into action. For an in-depth look at this year’s course offerings, including full course descriptions, visit If you have questions, contact Alison Barnes at (800) 662-7129 or email
Wednesday, October 11

¦ CAPS 1 Marketing and Communication for the Aging in Place Client 8:00 AM -5:00 PM

Speaker: Beverly Koehn
¦ Business Accounting and Job Costing: A Road Map to Profitability 8:00 AM -5:00 PM
Speaker: Michael Strong
¦ Trade Contractor Relationships (PM303) 8:00 AM -5:00 PM
Speaker: Steve Monroe
¦ Advanced Design of Walls (BT105) 8:00 AM -11:30 AM
Speaker: Steve Knight
¦ Enterprise Risk Management (BM105) 8:00 AM -11:30 AM
Speaker: Sean Purcell
¦ Excel 101: Tools & Tricks to Improve Estimating (CA103) 8:00 AM -11:30 AM
Speaker: Erik Anderson
¦ Advanced Design of Foundations (BT104) 1:00 PM -4:30 PM
Speaker: Steve Knight
¦ Blue Print Reading (DS102) 1:00 PM -4:30 PM
Speaker: Erik Anderson
¦ Conflict: Climbing Out of the Muck of Change (BM107) 1:00 PM -4:30 PM
Speaker: Greg Isenhour
Thursday, October 12
¦ Accounting and Quick Books for Builders (BM110) 8:00 AM -5:30 PM
Speaker: Greg Isenhour
¦ Advanced Green Building: Building Science (2 day course) 8:00 AM -5:30 PM
Speaker: Michael Strong
¦ CAPS 2: Design Concepts for Livable Homes and Aging in Place 8:00 AM -5:30 PM
Speaker: Steve Monroe
¦ Marketing & Sales for Building Professionals 8:00 AM -5:30 PM
Speaker: Beverly Koehn
¦ Wall Bracing (BT106) 8:00 AM -5:30 PM
Speaker: Steve Knight
¦ Basic Business Planning (BM201) 8:00 AM -11:30 AM
Speaker: Erik Anderson
¦ Green Marketing: Myths, Lessons Learned and the Future (MK301) 8:00 AM -11:30 AM
Speaker: Tammie Smoot

¦ How to Diversify and Succeed: 5 Things Every Home Builder Needs to Know

9:00 AM -10:00 AM

Speaker: Duane Cotton
¦ Why Your Marketing Isn’t Working 9:00 AM -10:30 AM
Speaker: Joaquin Erazo
¦ Getting the Value for the High Performance Homes You Build 9:00 AM -11:00 AM
Speaker: Bill Webb
¦ You Suck at Negotiating! But You Don’t Have To 9:00 AM -11:00 AM
Speaker: Tony Perzow
¦ Profiting from Outdoor Kitchens 10:30 AM -11:30 AM
Speaker: Debby Binnick
¦ Illegal Water and Sewer Impact Fees & Refunds 10:30 AM -11:30 AM
Speakers: Jim Scarbrough and Jim DeMay
¦ Digital Marketing for the Building Professional (MK202) 2:00 PM -5:30 PM
Speaker: Tammie Smoot
¦ Retirement Planning (BM304) 2:00 PM -5:30 PM
Speaker: Erik Anderson
¦ The Not-So-Obvious Path to Creating an Exceptional Customer Experience 2:00 PM -3:30 PM
Speaker: Brandon Hart

¦ What Every Builder Needs to Know About Asset Protection, Tax Reduction & Estate Planning 2:00 PM -4:00 PM

Speaker: Larry Oxenham

¦ Back to the Basics: Simple Construction Management Practices We’ve Forgotten How to Do 2:00 PM -4:00 PM

Speaker: Chad Collins
¦ 6 Steps to a Better Contracting Business 2:00 PM -3:00 PM
Speaker: David Dowdy
¦ Marketing is Dead -It’s Now Storytelling 2:00 PM -3:30 PM
Speaker: Joaquin Erazo
Friday, October 13
¦ Advanced Green Building: Building Science (2 day course) 8:00 AM -5:30 PM
Speaker: Michael Strong
¦ Business Management for the Building Professional 8:00 AM -5:30 PM
Speaker: Erik Anderson
¦ Building Energy Codes: An Introduction (BT203) 8:00 AM -11:30 AM

Speaker: Robert Privott